Does anyone else think that Apple has some ulterior motive for promoting Viva la Vida, the track on the new iTunes ad featuring Coldplay? That maybe its lyrics are indicative of something going on at Apple?
“When I ruled the world,” indeed.
No matter. I find it a fantastic visual treat and now the haunting music is stuck in my head. I would not be surprised if it were featured at WWDC 2008 in a few weeks.